EARN UP TO ₦2.4 MILLION MONTHLY FROM YOUR PHONE WHILE YOU SLEEP

Undulating Silver Orb

LYFE

Red balloon
Spinning magenta ring
Blue metallic bouncy spring

“WHILE WALKING THROUGH THE BERSHKA STORE NEAR THE DUOMO, SURROUNDED BY AMAZING ARCHITECTURE AND THE EFFORTLESS COOL OF ITALIAN DESIGN, SOMETHING CLICKED.

THAT SPACE — THAT FEELING — MADE ME WANT TO BOTTLE THE ENERGY AND BRING IT TO LYFE IN A PRODUCT.

I HAVE ALWAYS LOVED PRODUCT AND DESIGN. AS A KID, I WOULD SKETCH PACKAGING ON SCRAPS OF PAPER, DREAMING UP BRANDS THAT DIDN’T EXIST YET. YEARS LATER, WHILE STUDYING INNOVATION & ENTREPRENEURSHIP AT THE UNIVERSITY OF WARWICK, I REALIZED I FINALLY HAD THE TOOLS TO MAKE IT REAL.

LYFE ISN’T JUST A PRODUCT. IT’S A FEELING. ONE I FELT IN MILAN — AND ONE I’M BUILDING INTO EVERYTHING WE CREATE.”

- FOUNDER / HEAD OF INNOVATION, PRODUCT & DESIGN
Spinning blue glass orb

HOW IT ALL CAME TO LYFE